They make decisions based on their business needs, not yours. PLEASE NOTE: Just because Amazon does it, doesn’t mean you should. Let’s look at the evolution of this critical first stage of the checkout process to see what you can learn from it before we look at the current test. In 2008, I chronicled in an old blog post, my addictive nature by sharing my collection of Amazon Add to Cart button and accompanying area screenshots I have been collected since the late 90s. This is the first major test of this area I have seen in years. Is the background of the box white or blue?Īmazon is doing a significant test to their add to cart button and the area surrounding it, what I call the “ready to buy” area.
Go to, search for a book and look at their add to cart button, ready to buy area. You may be in a test cell right this moment.
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